TikTok is introducing a fresh option that allows them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the company disclosed that it presently contains more than 1 billion AI videos.
Testing and Rollout
The new functionality is being tested over the following weeks before a global release. This advancement comes amid a surge in AI content, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising content creators on a popular video site only show content made by AI. A significant portion of this output is considered mass-produced AI material, a term for inferior, mass-produced content that is frequently illogical or dreamlike.
Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we intend to provide users the ability to see more or less of that, based on their own likes,” commented a spokesperson.
Scale of AI Content
TikTok announced that there are presently 1.3bn videos on its service tagged as made with AI. Overall, in excess of 100 mn videos are submitted to the service each day, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Users will be capable of decrease or raise the level of AI content they view by opening the “manage topic” option in the platform and selecting AI-made media. Other topics that can already be controlled under the filter include news, fashion, beauty, and dance.
Platform Guidelines
The platform’s guidelines oblige creators to identify “realistic” AI-generated content, and it bans malicious fake videos of celebrities or emergencies. Any believable artificial content that is not labeled can be removed under its terms of service.
In addition, the app will henceforth attach an “AI-made” watermark to content made using its own AI tools, or identified by an collaborative effort for identifying content made by AI. This step is designed to stop users from trying to bypass the disclosure requirement.
Educational Initiatives
The platform is furthermore introducing a $2m educational fund for specialists and groups to produce learning resources about using AI responsibly. This project will benefit educational bodies specializing in teaching coding and technology.
Platform Protection
The platform has justified its content review process, during discussion over intentions to make redundant hundreds of content moderators in Britain. TikTok is expected to cut 439 jobs in its user protection department in the UK capital, with trade unions and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official clarified that human moderation would continue to be important, but automated tools can safeguard staff by eliminating the most graphic content prior to it is viewed by people. The platform stated a notable drop in explicit and harmful content seen by human moderators over the past year due to the use of its machine learning processes.
It is vital to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
